The work plan part of the proposal starts with structured notes about what we’ve learned about your needs and opportunities, followed by a clear plan of action. It will include:
After “crawling” your site to see what pages are there, we create a Content List like the image above. Next, we compare this list with the Scope of Work to identify new pages needed, along with any special applications — e.g., a shopping cart, a calendar, a newsletter, a blog — that will create additional content as the site gets used.
First, we create a site map–a graphical representation of your current site–as defined by its main menu and link structure. Next, we develop a new site structure with a new site map that incorporates new content and, if necessary, organizes your site into sections that reflect natural patterns of organization and navigation.
Based on our Discovery Meeting, we have a sense of who your clients are and what you want them to do when they get to your site, which should reinforce this path with navigation, layout and prompts. A user story connects a person to an intention and a desired action: “As a business owner, I want help redesigning my website so that it sends me more clients.”
After picking a user story, we now have enough information to chart a path through the site, beginning with either the home page or a page people land on after searching (if you sell massage and skin products, you want separate pages for each one.) By designing the text, images, and layouts on a sequence of pages, we can make desired outcomes more likely.
The last stage of our design process is to create Wireframe diagrams for your home page and/or any key landing pages that your site needs. These serve as blueprints for later, reminding us of what needs to be on each page to help users realize what their next steps should be.